Outdoor-industry veteran Laura Schaffer leads POWDR’s Play Forever commitment, continuing the company’s longstanding guiding principle to protect the environment and enable participation in adventure. Sustainability has always been in POWDR’s DNA, and from Soda Springs becoming the first California resort to use 100% recycled water for snowmaking to Killington’s K-1 Express Gondola operating solely on power generated by manure from local dairy farms, responsible environmental management has long been prioritized among POWDR’s portfolio brands. In her role, Schaffer oversees the development and implementation of POWDR’s corporate responsibility commitment to Play Forever across the POWDR brand family, ensuring that actions taken deliver the maximum impact for the long-term viability of the planet.
Schaffer holds a BA in Economics from Wesleyan University and an MBA in Sustainable Global Enterprise from Cornell University. Most recently, she served as sustainability director and brand manager at equipment and apparel brand Mountain Hardwear. Prior to Mountain Hardwear, Schaffer was the public relations director for Snowbird Ski & Summer Resort in Utah, where among other efforts, she worked to blend sustainability practices and messaging with daily resort operations. While at Snowbird, she was named one of the ski industry’s “Top 15 Under 30” by Ski Area Management Magazine. Schaffer started her career at with the Salt Lake Olympic Committee for the 2002 Winter Olympic Games. Schaffer is a member of the board of directors of Protect Our Winters, the leading climate advocacy group for the winter sports community. She also serves on the advisory board of the Backcountry Women’s Leadership Coalition.