David Perry currently serves as Executive Vice President, and was the company’s first hire upon formation of Alterra in 2017 assuming the role of President & COO. For the previous fifteen years, David was Senior Vice President, then Chief Operating Officer of Aspen Skiing Company (owned by the Crown family, current partner in Alterra) and responsible for all aspects of their four ski areas. David is a dual USA and Canadian Citizen, originally from Canada. He moved to Colorado in 2000 to serve as President & CEO of Colorado Ski Country, the trade association representing all 25 of Colorado’s ski resorts.
David’s career has covered a wide spectrum in the mountain resort industry, from operations to marketing, real estate, hospitality and heli-skiing. A former freestyle competitor and pro racer, his experience is multi-faceted with ten years in the Banff/Lake Louise area and eighteen years at Whistler/Blackcomb. David currently serves on the board of the National Ski Areas Association and is deeply involved in the Aspen Snowmass community with Board positions including Chairman of Stay Aspen Snowmass (Central Reservations), Aspen Chamber Resort Association, Aspen Valley Hospital Advisory Board and SnoCountry.
He and his wife Kathryn have two daughters, Sierra, 23, and Tiana, 21. David is a skier, snowboarder, mountain biker and accomplished photographer and he and Kathy reside in Denver, while retaining their family home in Woody Creek, CO.